Luxe Allure's hydrating anti aging lip mask serves a purpose of nourshing dry lips chapped. This product includes collagen that hydrates the skin to plump and glow while being mosturized. The lip mask is advised to be left on for 5-10 minutes in order to recieve the best results. This product is a perfect match to use prior to applying Luxe Lip Liner, Gloss, and Lip Oil.